In 6 short years, Thinkerbell, a full-service creative agency, has become globally recognized with 3 offices across Australia and New Zealand. Concept are thrilled to have helped bring their vision to life for the expansion of the Melbourne workspace in Richmond.
Starting with an empty warehouse space, the transformation into an ideation playground was a collaboration between Concept’s Melbourne office fitout specialists and the creative genius of the Thinkerbell team, crafting effortlessly cool and interesting moments throughout the space.
The space overall feels open and collaborative, not taking itself too seriously but catering to all working styles. Entering through a hidden door on the building’s ground floor, visitors are welcomed by an inviting open-plan space in which team members have found their preferred working zone- whether it be on workbenches, in booths that cater to focus time or small meetings, or online or on the phone in the confessional booths. Yes. Like an actual confessional. Sliding screen, curtains, painted iconography, and everything.
The industrial setting is creatively played with throughout the space, juxtaposed with generous pops of pink in soft and fluffy textures, and emphasized in detail like the contrasting extension cables and custom workbenches made of plumbing materials by local carpenter-turned-furniture maker Brendan from In the Thick of It.
Throughout the space, there is no doubt which company occupies the space. The branding elements of Thinkerbell are, as you can imagine with a creative agency, at the forefront. Booths lining the back wall mirror the graphic elements of their website, while a double-sided sign upon entry encourages the team to “Think”- referring to the strategy arm of the business, and “Tink”, as the multi-disciplinary creatives in the team do.
Meeting rooms punctuated with funky décor encourage a playful culture that fosters creativity, while the moody theatre space transports users to a speakeasy-like atmosphere that allows Thinkerbell’s Thinkers and Tinkers to edit and screen their projects in comfort.
Delivering this transformation has been a thrill for Concept. Thinkerbell’s bold ideas have made this space uniquely- them. A whimsical and practical workspace where their team can harness imagination and productivity.
