Concept has brought to life Krost’s desire to revolutionize the commercial furniture industry. With its new multilevel showroom located in West Melbourne, Krost now offers an expansive, immersive and industrially inspired space showcasing its full breadth of commercial and office products.

The showroom brings a truly intuitive user experience with a focus on their interaction with the environment and their way of working. Through thoughtful interior design and materials inspired by the pre-existing building’s history, as well as strategically placed lighting, Krost’s new showroom fosters a personalized, dynamic experience that helps customers visualize and feel the products in a truly immersive way.

Securing an iconic building close to the heart of Melbourne, the Krost team were looking to create the ultimate showroom for their commercial furniture offering. A space that not only showcased their extensive range, but also created an inviting opportunity for on-site collaboration amongst clients, builders, architects, and designers to meet and explore their commercial workspace vision.

Housed over an expansive 2,554m2 of space, the showroom is Melbourne’s largest for commercial furniture, making for an unparalleled one-stop user experience.

Existing elements were maximized and enhanced wherever possible. The original concrete slab was skillfully polished, while the existing timber floor was preserved and stained instead of installing new flooring. Vaulted ceilings were retained whenever feasible, and plasterboard ceilings were sparingly used only in specific areas such as the meeting/office space on the upper ground floor and above the reception & sample library on the lower ground floor.

Emphasizing local manufacturing and suppliers was crucial, aligning with Krost’s sustainability principles and mitigating the ongoing stock challenges caused by Covid. Concept’s carpenters, along with Krost’s joinery team and installers, meticulously crafted feature panels and podiums on-site using locally sourced materials, showcasing their diverse range of furniture products.

The end result is a remarkable achievement, reviving the building’s timeless grandeur and providing a new benchmark for commercial furniture showroom in Australia. A fitting home for Krost, its furniture, and its business community in Melbourne.

Project Accolades:

Winner: People’s Choice- 2023 Polytec Design Awards

Silver Winner: Better Futures Melbourne Design Awards 2023

So how does everything work?
Our process is just three simple steps.



We will take the time to understand your business, then evaluate your space and site specifications.



Our design team and strategy experts will collaborate with you to create concepts and designs that not only look great but support your team’s vision



Our in-house trades work closely with our interior designers to ensure your designs are delivered as you imagined them.

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