A modern, welcoming arrival experience designed for everyday performance

Project Overview

Concept completed a full lobby upgrade at 399 Lonsdale Street for Forza, transforming the building’s main arrival space into a modern and welcoming environment. The project focused on enhancing both visitor experience and operational flow within a busy, high-traffic setting.

Client Vision

The objective was to create a refreshed lobby that felt warm, inviting and contemporary while supporting the building’s daily circulation needs. Feature elements were introduced to create visual interest and improve overall presentation.

Design Approach

The design introduces clean lines and bespoke elements within a restrained, neutral palette. Textured finishes provide depth and warmth, creating an environment that feels comfortable while maintaining a professional character.

Feature walls and custom joinery help define the space while preserving openness and sightlines, supporting better movement through the lobby.

Delivery Challenges

The lobby remained operational throughout construction, requiring careful staging and sequencing of works. Durable materials and finishes were selected to withstand constant use while maintaining visual quality.

Outcome

The upgraded lobby delivers a refreshed arrival experience that improves circulation, enhances building presentation and provides a comfortable, welcoming environment for visitors and tenants alike.