When Concept were tasked with the design and build of Brown Forman’s new Melbourne Office the brief was clear. The globally renowned liquor business was not after a conventional office, rather they wanted an atmosphere with an eclectic flair reflecting their brand values. Through several design meetings the Concept team were able to capture Brown Forman’s desire to provide a fun, vibrant and relaxed workspace within a tight floor plan.

The office had no formal reception or waiting area, instead the design incorporated a picturesque entrance and bar area, complete with a Jack Daniel’s branded pool table to encourage staff interaction and engagement, delivering increased productivity.

So how does everything work?
Our process is just three simple steps.



We will take the time to understand your business, then evaluate your space and site specifications.



Our design team and strategy experts will collaborate with you to create concepts and designs that not only look great but support your team’s vision



Our in-house trades work closely with our interior designers to ensure your designs are delivered as you imagined them.

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